When a brand has
no mark, it has
no authority.
A complete visual identity system for Byhiras. A financial data intelligence firm competing for trust at institutional level.
A clinical box
reborn as a
moment of rest.
A full packaging redesign for Puffin Tampons. Replacing a cold, medicated aesthetic with an illustrated, nature-led system that speaks to comfort before function.
A new name needed
an identity that could
earn its place
in an ecosystem.
A complete visual identity system for Byhiras. A financial data intelligence firm competing for trust at institutional level.
Pakistan’s largest
architecture event
needs its record.
A 99-page A4 perfect-bound exhibition catalogue for Pakistan’s largest annual architecture event. Designed entirely by one designer, from the cover to the credit page.
A B2B healthcare
brand built to
command the room.
A complete brand identity system for Medical Equipment & Systems. A Pakistan-based distributor of critical care, diagnostic, and monitoring technology trusted by hospitals nationwide.
The art was already
there. The design had to earn its place
beside it.
A visual art exhibition by BNU MDSVAD — collateral designed remotely across five print and digital touchpoints.
Collateral designed to
carry institutional weight
without carrying
institutional stiffness.
Complete visual communication system for the MA Art Education Annual Exhibition 2023 at Beaconhouse National University, Lahore, from exterior flex banners to room-door stickers.
When Movement as
the message.
Body as proof.
An alternative packaging concept for Puffin Tampons. Exploring an active, body-positive visual language against a clean white ground. Presented alongside Concept A. Client selected Concept A.
Seventy feet of
communal fabric.
One cover to hold it.
Two cover concepts for the publication documenting Womanifesto WeMend. A 70-foot communal textile installation by 32 artists, artisans, and communities for the Lahore Biennale Foundation LB03.
