Logo Branding
A8om, 2023
project brief:
Law Lane is a reputable law firm known for its sophisticated legal services. We are seeking a logo design that reflects our professionalism, expertise, and commitment to providing exceptional legal solutions. The logo should be visually captivating, memorable, and convey a sense of trust and credibility. We are looking for a design that incorporates modifications to our existing logo while maintaining the same color palette. The logo should be an evolution of our current brand identity, representing our growth and continued dedication to serving our clients with excellence.
Our design direction for the logo is to maintain the core elements of our existing logo while introducing subtle modifications to enhance its sophistication. We want to preserve the recognizability of our current logo while elevating its visual impact. Designers are encouraged to explore creative ways to modify the typography, arrangement, or graphical elements while staying within the same color scheme. The logo should capture the essence of our brand as a modern and reputable law firm, combining tradition with a contemporary touch.
We require the logo to maintain the same color palette used in our existing brand identity. The current color scheme, consisting of deep navy blue and gold accents, has become synonymous with our firm’s professionalism and trustworthiness. We believe that maintaining these colors will ensure a seamless transition and maintain brand recognition among our clients. Designers should consider variations in shades or gradients to add depth and sophistication to the logo, while preserving the integrity of our brand colors.
The typography should be carefully selected to convey a sense of professionalism, sophistication, and authority. We prefer clean and elegant typefaces that are legible and versatile, suitable for both print and digital applications. The typography should complement the modifications made to the graphical elements of the logo, creating a cohesive and visually appealing composition. It is important that the logo maintains a harmonious balance between the typography and graphical elements, resulting in a sophisticated and timeless design that embodies the values and expertise of Law Lane.